Nezeritis personal brand
We were asked to provide the visual system for the photographer's Andreas Nezeritis personal brand. We designed a logo and a corporate identity defined by black color and minimal forms. The vivid typography in the logotype’s design, based on the initial letters of his name, creates forms that play with the visible and the invisible, with light and darkness, emphasizing the subject being addressed.
The color palette is dominated by the use of black and the limited use of white. Printing techniques such as screen printing for the white elements and hot stamping for the black, highlight the brand's identity.