A sonorous typography

Boos SA company of innovative concepts and products for the Banking and Retail Sector commissioned us to design their Christmas greeting card for 2017. Our concept draws inspiration from the classic "Little Drummer Boy” song, as one of the most famous Christmas stories, creating a card based on the key visual of the verbal representation for the characteristic “Ra pa pa pam" rhythm.  

The card acquires status standing upward while basic design elements of the classic drummer boy costume are deconstructed in a combination of a sonorous typography pulsating expressing the impact of the drum.