Packaging and identity
for Phee, an innovative company
A product of technological innovation, Phee is bringing dead leaves of Posidonia Oceania seagrass of Mediterranean back to life. We were asked to design the brand's visual identity and the packaging for their first real seagrass cases for smartphones.
The initial letter of the greek word for seagrass [fýki], also resembling the raw material and it’s identifiable shape, ispired us for the logotype.
As a result of the manufacturing process, every case has a one-of-a-kind pattern thus generating a unique design for every single container.