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A complementary antithesis
A fashion brand, using ethical materials to produce limited editions, approached us in order to design its visual identity and develop its naming. Its clothing line is defined by the symbiosis of diverse materials, shapes and textures. Diving into linguistics and literature, we came up with the name Antithetica that draws inspiration from the term “antithetical pairs” that describe the state or creation of opposition.
That idea echoes the brand’s attitude and it fuels the design of the logotype, expressing a bigger concept of a complementary antithesis. The wordmark’s system is made up of strong sans serifs that follow contradictory orientations, while the symbol pays tribute to the Greek letter Θ and the origins of the word Antithetica. The dominant black & white colors for the visual identity were a no-brainer choice, as they stand as the primordial palette of antithesis. Moreover, we designed the brand’s signature pattern, which was also used in the collection line-up presented.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
We help brands empower their vision through meaningful design solutions.

We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.

Numbers in our agency remain consciously small, while a solid network of professionals complements our work.

Every single project can be monitored at any stage before its completion, in a flexible and effective manner.

Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.

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Distinctions ___
Branding ___
Creative direction
Visual identity
Packaging design
Printing material design
Signance & Enviroment
Digital ___
Content development
Production ___
Print process
    Publications ___
  • Responsive Logo
    Sandu Publishing, 2018
  • Monocle, Issue 109
    Monocle, 2017-18
  • Slanted #30 - Athens
    Slanted Publishers, 2017
  • Regional Product Packaging
    Images Publishing, 2017
  • BRANDLife: Concept Stores & Pop-ups
    Victionary, 2017
  • Los Logos 8
    Gestalten, 2016
  • Clothing Packaging Design
    Images Publishing, 2016
  • Takeaway Food Packaging Now
    Images Publishing, 2016
  • Logo Parade
    Sandu Publishing, 2016
  • Gallery magazine
    Chois publishing, 2015
  • Sample. magazine
  • Unpack Me Again!
    Sandu Publishing, 2015
Everyday we support souvlaki delivery guys to increase their income.
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.
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