A fashion brand, using ethical materials to produce limited editions, approached us in order to design its visual identity and develop its naming. Its clothing line is defined by the symbiosis of diverse materials, shapes and textures. Diving into linguistics and literature, we came up with the name Antithetica that draws inspiration from the term “antithetical pairs” that describe the state or creation of opposition.

That idea echoes the brand’s attitude and it fuels the design of the logotype, expressing a bigger concept of a complementary antithesis. The wordmark’s system is made up of strong sans serifs that follow contradictory orientations, while the symbol pays tribute to the Greek letter Θ and the origins of the word Antithetica. The dominant black & white colors for the visual identity were a no-brainer choice, as they stand as the primordial palette of antithesis. Moreover, we designed the brand’s signature pattern, which was also used in the collection line-up presented.