Blue Ocean is offering tailor-made logistics solutions, providing their clients with a cutting-edge experience regarding the freight-forwarding sector. Right after creating their brand identity, our goal was to develop a website that demystifies the company’s innovative services, whereas their expertise is perceived at first glance. Freight forwarding is an area defined by constant movement - both literally and metaphorically. This is reflected in the flow of information through navigation, with the user getting a sense of Blue Ocean’s services right before going through the text.

With clear, minimal lines, we ease the user into the company’s pillars. The blue shades of the color palette dominate the space, enhancing the omnipresent marine feeling that can be traced from the homepage, with the Blue Ocean’s logotype being in motion. The website is informative but not busy, bold but not strict, digestible but not overly straightforward. The goals of Blue Ocean are being communicated in a user-friendly way, with every detail creating a frame of proficiency and evolution.