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Reflecting an era without tense
The market for non-alcoholic beers is becoming increasingly popular. So, when we were tasked with redesigning the FIX ANEF (Anef, meaning “Without” in Greek) by Olympic Brewery, we were looking for a design that exudes freshness and a sense of nostalgia that would help its integration into the rest of the ΦΙΞ range. At the same time, it was the perfect timing for launching FIX Lemon-flavored Anef, a new product that balances the lemon flavor with the beer’s subtle bitterness. As with the rest of the range, the new logo keeps the brand’s DNA while balancing aesthetics with functionality. The redesign has allowed both the iconic rhombus and the brand name to grow while occupying the exact same space as before, while the addition of the brewery’s establishing date highlights the brand’s historic origins.
Regarding typography, the design approach of the word “ΦΙΞ” refers to the brand’s past, while the retrophilia that characterizes the brand is reinforced through the design approach of the word “Άνευ” (anef). While we kept the color palette of ΦΙΞ ΑΝΕΥ, we added a subtle wave pattern inside rhombus' lower part, a reference to the Greek sea, an element found in the brand's narrative. Similarly, our approach to the lemon-flavored ΦΙΞ ΑΝΕΥ is characterized by the attractive illustration of a fresh lemon that reflects the longing for a carefree era of past decades. The result is as contemporary as it is classic, creating bonds with an audience that appreciates authenticity.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
We help brands empower their vision through meaningful design solutions.

We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.

Numbers in our agency remain consciously small, while a solid network of professionals complements our work.

Every single project can be monitored at any stage before its completion, in a flexible and effective manner.

Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.

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Visual identity
Packaging design
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    Publications ___
  • Responsive Logo
    Sandu Publishing, 2018
  • Monocle, Issue 109
    Monocle, 2017-18
  • Slanted #30 - Athens
    Slanted Publishers, 2017
  • Regional Product Packaging
    Images Publishing, 2017
  • BRANDLife: Concept Stores & Pop-ups
    Victionary, 2017
  • Los Logos 8
    Gestalten, 2016
  • Clothing Packaging Design
    Images Publishing, 2016
  • Takeaway Food Packaging Now
    Images Publishing, 2016
  • Logo Parade
    Sandu Publishing, 2016
  • Gallery magazine
    Chois publishing, 2015
  • Sample. magazine
  • Unpack Me Again!
    Sandu Publishing, 2015
Everyday we support souvlaki delivery guys to increase their income.
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.
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