Going Dark
“ΦΙΞ Μαύρη” (Μαύρη means black and stands for dark) is a beer entwined with the Thessaloniki International Fair, as many decades ago it was produced and distributed from the FIX stand exclusively for this special occasion. As part of the entire FIX range revamp, our main design pillars for “ΦΙΞ Μαύρη” were elegance and a conceptual approach.
The new logo maintains the brand's DNA, whereas both the brand name and the iconic FIX rhombus have “grown” while occupying the same space as before.
The addition of the brewery's founding date to the logo, further emphasizes the brand's heritage. In terms of typography, the design approach of the word “ΦΙΞ“ echoes the brand's past while the clean lines and smooth curves of the word “Μαύρη” reflect the beer’s smoothness. The color palette we developed enriched the previous one, drawing inspiration from the beer’s dense, creamy foam.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.
We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.
Numbers in our agency remain consciously small, while a solid network of professionals complements our work.
Every single project can be monitored at any stage before its completion, in a flexible and effective manner.
Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.
Drop us a line.
We're looking forward to speaking with you.
Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
Print process
Supervision
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Publications ___
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Responsive LogoSandu Publishing, 2018
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Monocle, Issue 109Monocle, 2017-18
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Slanted #30 - AthensSlanted Publishers, 2017
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Regional Product PackagingImages Publishing, 2017
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BRANDLife: Concept Stores & Pop-upsVictionary, 2017
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Los Logos 8Gestalten, 2016
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Clothing Packaging DesignImages Publishing, 2016
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Takeaway Food Packaging NowImages Publishing, 2016
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Logo ParadeSandu Publishing, 2016
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Gallery magazineChois publishing, 2015
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Sample. magazine2015
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Unpack Me Again!Sandu Publishing, 2015
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.