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Going Dark
“ΦΙΞ Μαύρη” (Μαύρη means black and stands for dark) is a beer entwined with the Thessaloniki International Fair, as many decades ago it was produced and distributed from the FIX stand exclusively for this special occasion. As part of the entire FIX range revamp, our main design pillars for “ΦΙΞ Μαύρη” were elegance and a conceptual approach. The new logo maintains the brand's DNA, whereas both the brand name and the iconic FIX rhombus have “grown” while occupying the same space as before.
The addition of the brewery's founding date to the logo, further emphasizes the brand's heritage. In terms of typography, the design approach of the word “ΦΙΞ“ echoes the brand's past while the clean lines and smooth curves of the word “Μαύρη” reflect the beer’s smoothness. The color palette we developed enriched the previous one, drawing inspiration from the beer’s dense, creamy foam.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.

We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.

Numbers in our agency remain consciously small, while a solid network of professionals complements our work.

Every single project can be monitored at any stage before its completion, in a flexible and effective manner.

Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.

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Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
    Publications ___
  • Responsive Logo
    Sandu Publishing, 2018
  • Monocle, Issue 109
    Monocle, 2017-18
  • Slanted #30 - Athens
    Slanted Publishers, 2017
  • Regional Product Packaging
    Images Publishing, 2017
  • BRANDLife: Concept Stores & Pop-ups
    Victionary, 2017
  • Los Logos 8
    Gestalten, 2016
  • Clothing Packaging Design
    Images Publishing, 2016
  • Takeaway Food Packaging Now
    Images Publishing, 2016
  • Logo Parade
    Sandu Publishing, 2016
  • Gallery magazine
    Chois publishing, 2015
  • Sample. magazine
    2015
  • Unpack Me Again!
    Sandu Publishing, 2015
Everyday we support souvlaki delivery guys to increase their income.
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.
  • Online portfolio or public server link.
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