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Traditional yet highbrow essence
We were asked to redesign the red wines’ series labels for Ktima Karipidis, having also designed the previous labels almost a decade ago. As requested, our basis was to not alter the design we had already created but to attach it to the brand’s system we had evolved through the years. Our redesign approach enhanced the use of typographic elements to create a bold and more eye-catching label, leaving room for the illustrations inspired by the coins of ancient Krannonas.
These rare coins were discovered during excavations in the area where the winery is housed, near where today’s vines grow. A modern yet highbrow aesthetic, that accomplishes the objective of staying true to the winery’s traditional essence.
The first horse was born in thessaly and was released on earth following poseidon’s godly hit with his trident.
Hence the god’s epithet Petraeus (stone breaker). It symbolizes water galloping, the precondition for a rich and fertile soil.
Petasos is a sun hat of thessalian origin worn by the ancient greeks.
It was worn primarily by horsemen and farmers, and was considered characteristic of rural people.
In ancient times, the hydria (urn) was a kind of amphora that was used to transport and store water.
‘Amphora’ a compound word meaning amphi- (’on both sides’) and phoreus (’carrier’) refers to the urn’s two carrying handles on opposite sides.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.

We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.

Numbers in our agency remain consciously small, while a solid network of professionals complements our work.

Every single project can be monitored at any stage before its completion, in a flexible and effective manner.

Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.

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Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
    Publications ___
  • Responsive Logo
    Sandu Publishing, 2018
  • Monocle, Issue 109
    Monocle, 2017-18
  • Slanted #30 - Athens
    Slanted Publishers, 2017
  • Regional Product Packaging
    Images Publishing, 2017
  • BRANDLife: Concept Stores & Pop-ups
    Victionary, 2017
  • Los Logos 8
    Gestalten, 2016
  • Clothing Packaging Design
    Images Publishing, 2016
  • Takeaway Food Packaging Now
    Images Publishing, 2016
  • Logo Parade
    Sandu Publishing, 2016
  • Gallery magazine
    Chois publishing, 2015
  • Sample. magazine
    2015
  • Unpack Me Again!
    Sandu Publishing, 2015
Everyday we support souvlaki delivery guys to increase their income.
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.
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