Storytelling as a ritual
In Ethiopia coffee is a ritual. The consumption of our favorite drink is part of a daily experience, acting as a purpose of meeting relatives or neighbors. During the ceremony, the coffee is prepared in a traditional way, roasted e.g. in a pan over a charcoal grill, while the area around is filled with sparse grass that is laid on the ground for people to sit on it. That’s how we came up with the name and visual identity for the café Low Grass, serving specialty coffee at the heart of Athens.
Grass was the means in order to tell the story of the brand in the logotype design, but also in every application of the identity, including texts and illustrations. The green color rules the color palette, whereas pink reflects the energy and the optimism emerging from a single cup of coffee. A highlight of the key idea are notably the little paper cups in which popcorn is served as a complement for coffee, exactly as on every authentic coffee ceremony in Ethiopia.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.
We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.
Numbers in our agency remain consciously small, while a solid network of professionals complements our work.
Every single project can be monitored at any stage before its completion, in a flexible and effective manner.
Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.
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Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
Print process
Supervision
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Publications ___
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Responsive LogoSandu Publishing, 2018
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Monocle, Issue 109Monocle, 2017-18
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Slanted #30 - AthensSlanted Publishers, 2017
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Regional Product PackagingImages Publishing, 2017
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BRANDLife: Concept Stores & Pop-upsVictionary, 2017
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Los Logos 8Gestalten, 2016
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Clothing Packaging DesignImages Publishing, 2016
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Takeaway Food Packaging NowImages Publishing, 2016
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Logo ParadeSandu Publishing, 2016
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Gallery magazineChois publishing, 2015
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Sample. magazine2015
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Unpack Me Again!Sandu Publishing, 2015
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.