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Everyday treasures
We were asked to design the visual identity for a new culinary multiplex in the northern suburbs of Athens with sophisticated aesthetics and an authentic Tuscan aura, placing it beyond the culture of an everyday supermarket. Following its gourmet nature, we developed the name “Madonna”. A name referring to the 'trifola d'Alba Madonna' white truffle, a rare, almost sacred, high-quality delicacy of the Italian North, but also a reference to Troufa Bread & Chocolate its “sibling” bakery that stands right next to it ("troufa" stands for truffle in Greek). Responding to the concept of a premium marketplace and given the superior quality of the products offered we created the tagline "uppermarket".
The representation of a truffle hunter on the logotype system continues the naming storytelling acting as a necessary metaphor for the brand story, i.e. the careful selection of culinary treasures offered by Madonna, while the typographic system developed, echoes the typography that can be found in old grocery stores. We also designed the exterior signage of the store, alongside the directional system for the interior, consisting of autonomous and different interest spaces. Combining illustrations, ideas, and words we created a visual system that adapts to each segment's packages communicating the brand’s values.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
We help brands empower their vision through meaningful design solutions.

We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.

Numbers in our agency remain consciously small, while a solid network of professionals complements our work.

Every single project can be monitored at any stage before its completion, in a flexible and effective manner.

Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.

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Distinctions ___
Branding ___
Creative direction
Visual identity
Packaging design
Printing material design
Signance & Enviroment
Digital ___
Content development
Production ___
Print process
    Publications ___
  • Responsive Logo
    Sandu Publishing, 2018
  • Monocle, Issue 109
    Monocle, 2017-18
  • Slanted #30 - Athens
    Slanted Publishers, 2017
  • Regional Product Packaging
    Images Publishing, 2017
  • BRANDLife: Concept Stores & Pop-ups
    Victionary, 2017
  • Los Logos 8
    Gestalten, 2016
  • Clothing Packaging Design
    Images Publishing, 2016
  • Takeaway Food Packaging Now
    Images Publishing, 2016
  • Logo Parade
    Sandu Publishing, 2016
  • Gallery magazine
    Chois publishing, 2015
  • Sample. magazine
  • Unpack Me Again!
    Sandu Publishing, 2015
Everyday we support souvlaki delivery guys to increase their income.
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.
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