All Projects
An optical illusion for an iconic design
Our studio was entrusted with the design of the visual identity of Placebo, an iconic, circular pharmacy in Athens, Greece. Not only the internationally awarded and renown architectural solution itself but the use of natural light through the perforated metal facade, create warm emotions and a sense of wellness to the visitors. The logotype design is used holistically, combining the shape of the circle drawn from the architectural element and the name of the pharmacy store, which is a way of autosuggestion (placebo effect).
The circular form of the building is being translated through typography, creating an optical illusion of the pharmacy’s circular shape. The brand applications amplify the use of white color that is already overpowering inside the space, while the use of different materials and textures create a sense of kind treatment and well-being. The design complies to the dual nature of the brand; it offers the services of a pharmacy store, operating at the same time as a boutique store with a mosaic of unique products.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
We help brands empower their vision through meaningful design solutions.

We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.

Numbers in our agency remain consciously small, while a solid network of professionals complements our work.

Every single project can be monitored at any stage before its completion, in a flexible and effective manner.

Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.

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Distinctions ___
Branding ___
Creative direction
Visual identity
Packaging design
Printing material design
Signance & Enviroment
Digital ___
Content development
Production ___
Print process
    Publications ___
  • Responsive Logo
    Sandu Publishing, 2018
  • Monocle, Issue 109
    Monocle, 2017-18
  • Slanted #30 - Athens
    Slanted Publishers, 2017
  • Regional Product Packaging
    Images Publishing, 2017
  • BRANDLife: Concept Stores & Pop-ups
    Victionary, 2017
  • Los Logos 8
    Gestalten, 2016
  • Clothing Packaging Design
    Images Publishing, 2016
  • Takeaway Food Packaging Now
    Images Publishing, 2016
  • Logo Parade
    Sandu Publishing, 2016
  • Gallery magazine
    Chois publishing, 2015
  • Sample. magazine
  • Unpack Me Again!
    Sandu Publishing, 2015
Everyday we support souvlaki delivery guys to increase their income.
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.
  • Online portfolio or public server link.
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