An optical illusion for an iconic design
Our studio was entrusted with the design of the visual identity of Placebo, an iconic, circular pharmacy in Athens, Greece. Not only the internationally awarded and renown architectural solution itself but the use of natural light through the perforated metal facade, create warm emotions and a sense of wellness to the visitors. The logotype design is used holistically, combining the shape of the circle drawn from the architectural element and the name of the pharmacy store, which is a way of autosuggestion (placebo effect).
The circular form of the building is being translated through typography, creating an optical illusion of the pharmacy’s circular shape. The brand applications amplify the use of white color that is already overpowering inside the space, while the use of different materials and textures create a sense of kind treatment and well-being. The design complies to the dual nature of the brand; it offers the services of a pharmacy store, operating at the same time as a boutique store with a mosaic of unique products.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.
We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.
Numbers in our agency remain consciously small, while a solid network of professionals complements our work.
Every single project can be monitored at any stage before its completion, in a flexible and effective manner.
Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.
Drop us a line.
We're looking forward to speaking with you.
Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
Print process
Supervision
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Publications ___
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Responsive LogoSandu Publishing, 2018
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Monocle, Issue 109Monocle, 2017-18
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Slanted #30 - AthensSlanted Publishers, 2017
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Regional Product PackagingImages Publishing, 2017
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BRANDLife: Concept Stores & Pop-upsVictionary, 2017
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Los Logos 8Gestalten, 2016
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Clothing Packaging DesignImages Publishing, 2016
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Takeaway Food Packaging NowImages Publishing, 2016
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Logo ParadeSandu Publishing, 2016
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Gallery magazineChois publishing, 2015
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Sample. magazine2015
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Unpack Me Again!Sandu Publishing, 2015
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.