Yellow galore
“Retsina” is a popular, yet cheap wine with enthusiastic supporters and sworn enemies. It’s tradition is connected with local taverns and convenience stores that used to be the original selling points. As it’s a wine more celebrated than any other in Greece, it became a trademark dating back to the interwar period until the 1960’s, gaining it’s popularity over time.
In an effort to attribute the popular nature of Retsina, we isolated and highlighted elements from an almost theatrical scene that brings to mind specific folklore images from Greeces’ tradition. We focused on familiar concepts such as the lantern (music barrel) and the Greek Kompoloi, narrating on the most characteristic moments from Retsina’s history.
Due to the limitations of space on the label and the entire lack of a back label - we were forced to use our design findings in a more creative way. The approach of the inside label designed to work correctly while the bottle is full due to the liquid reflection phenomenon, on the other hand though, the label is similarly interesting while the bottle is emptying revealing it in a more clear effect.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.
We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.
Numbers in our agency remain consciously small, while a solid network of professionals complements our work.
Every single project can be monitored at any stage before its completion, in a flexible and effective manner.
Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.
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Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
Print process
Supervision
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Publications ___
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Responsive LogoSandu Publishing, 2018
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Monocle, Issue 109Monocle, 2017-18
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Slanted #30 - AthensSlanted Publishers, 2017
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Regional Product PackagingImages Publishing, 2017
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BRANDLife: Concept Stores & Pop-upsVictionary, 2017
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Los Logos 8Gestalten, 2016
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Clothing Packaging DesignImages Publishing, 2016
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Takeaway Food Packaging NowImages Publishing, 2016
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Logo ParadeSandu Publishing, 2016
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Gallery magazineChois publishing, 2015
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Sample. magazine2015
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Unpack Me Again!Sandu Publishing, 2015
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.