A gentle touch
Seven Potions is a London based brand, offering grooming products to the modern gentlemen and when they asked us to design their visual language and packaging, we strived for authenticity and specialty.
We designed a logotype that exudes the brand’s unique storytelling, capturing the balance between classic and modern. The symbol derives inspiration from the emblems defining English history, while the typography stays in touch with the modern era.
We developed a packaging system that gives the containers a cohesive identity, offering a strong and distinctive look & feel and at the same time via the color coding we developed, can successfully adapt to the different product lines the brand offers. Yellow is the core brand color and dominates with its optimism the dispensers for the beard care products; grey color stands for the hair series while pure white stands for the skincare.
Every container features the phrase “Cultivating excellence” in a handwritten typography as part of the visual system developed, while the red & blue vertical lines are referring to the iconic British colors, confirming the brand’s London aura.
We focus on branding and design with purpose. We produce every project with passion, achieving expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.
We are a group of creatives with expertise in different skills, providing innovative alternatives beyond the predictable.
Numbers in our agency remain consciously small, while a solid network of professionals complements our work.
Every single project can be monitored at any stage before its completion, in a flexible and effective manner.
Designers communicate directly with clients, taking their needs into account and helping them gain their share in the domestic and international market.
Drop us a line.
We're looking forward to speaking with you.
Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
Print process
Supervision
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Publications ___
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Responsive LogoSandu Publishing, 2018
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Monocle, Issue 109Monocle, 2017-18
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Slanted #30 - AthensSlanted Publishers, 2017
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Regional Product PackagingImages Publishing, 2017
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BRANDLife: Concept Stores & Pop-upsVictionary, 2017
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Los Logos 8Gestalten, 2016
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Clothing Packaging DesignImages Publishing, 2016
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Takeaway Food Packaging NowImages Publishing, 2016
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Logo ParadeSandu Publishing, 2016
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Gallery magazineChois publishing, 2015
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Sample. magazine2015
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Unpack Me Again!Sandu Publishing, 2015
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.