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Systematic boldness
TruckNow is an application that offers innovative last mile services, including the final stage of the delivery process between a distribution center and the recipient. As it offers its own trucks and full transparency on their exact location and the estimated delivery time, it makes sense that is filling a gap on the Greek market; it’s worth noting that last mile services concern approximately the 30% of the total delivery cost. We were asked to design the brand identity system for the application, and as the name was already given to us, our focal point was to highlight its immediate and descriptive nature.
The logo captures the idea of “now” by imagining the wheels of a truck as the zeros of a digital clock, setting the tone for the transformation and modernization that TruckNow promises to bring in our daily lives. Through design we came up with the tagline Time at Will, which got incorporated into a bold brand identity that stands out for its use of a distinctive yellow color, which can be traced back on the safety jackets of the drivers (safety yellow). The design was completed with a composition of elements that are underlining the innovation and the user-friendly approach of the application.
We focus on branding and design with purpose. Approaching every project with passion, producing expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.

A group of creatives with experties in different skills, provide innovative alternatives beyond the predictables.

Numbers in our team remain consciously small, while a solid network of professionals complements our work.

Every single project can be monitored at any stage, pending completion, in a flexible and effective manner.

Designers communicate directly with clients, taking their needs into account, helping them gain their share in the domestic and international market.

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Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
    Publications ___
  • Responsive Logo
    Sandu Publishing, 2018
  • Monocle, Issue 109
    Monocle, 2017-18
  • Slanted #30 - Athens
    Slanted Publishers, 2017
  • Regional Product Packaging
    Images Publishing, 2017
  • BRANDLife: Concept Stores & Pop-ups
    Victionary, 2017
  • Los Logos 8
    Gestalten, 2016
  • Clothing Packaging Design
    Images Publishing, 2016
  • Takeaway Food Packaging Now
    Images Publishing, 2016
  • Logo Parade
    Sandu Publishing, 2016
  • Gallery magazine
    Chois publishing, 2015
  • Sample. magazine
    2015
  • Unpack Me Again!
    Sandu Publishing, 2015
Everyday we support souvlaki delivery guys to increase their income.
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.
  • Online portfolio or public server link.
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