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Embroidered luxury
Naming, logo design and brand identity for the boutique hotel in Zagorochoria in Greece, ‘KORES’ (Greek word for Daughters). According to the tradition, in order for daughters to get married, they should have been endowed by their family. The dowry usually consisted of linen, jewelery, land, and residences. In the local tradition three different types of residencies were constructed in the area, the names of these were ”Grandmother”, "Mother” and "Daughter”. The common nature of the naming typology based on all being daughters as well the use of the type of residency “Daughter” given as dowry, was the inspiration for our naming. Following the name, we based our logo design on the embroidery frame as the basic tool of the creation of the dowry. Inside of it an ”embroidered" of the letter K stands out as the monogram of the hotel. The monogram is framed by natural ornamental elements referring to the traditional embroidery art.
Spreading the concept to the applications, we created metallic perforated signs in which we ‘embroidered’ all the information. For the room numbering and wayfinding signs we chose to use real genuine embroidery frames describing each room in a more artistic but elegant approach. For corporate identity, we chose to use red pulp combined with red hot stamp printing, as the selective use of embroidery creates a visual result that reflects the care and luxury that hotel can provide.
We focus on branding and design with purpose. Approaching every project with passion, producing expressive, bold and innovative communication.
STUDIO
We help brands empower their vision through meaningful design solutions.

A group of creatives with experties in different skills, provide innovative alternatives beyond the predictables.

Numbers in our team remain consciously small, while a solid network of professionals complements our work.

Every single project can be monitored at any stage, pending completion, in a flexible and effective manner.

Designers communicate directly with clients, taking their needs into account, helping them gain their share in the domestic and international market.

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Distinctions ___
Branding ___
Creative direction
Logotype
Visual identity
Packaging design
Naming
Printing material design
Signance & Enviroment
Digital ___
Website
E-commerce
Application
Content development
Production ___
Photography
Print process
Supervision
    Publications ___
  • Responsive Logo
    Sandu Publishing, 2018
  • Monocle, Issue 109
    Monocle, 2017-18
  • Slanted #30 - Athens
    Slanted Publishers, 2017
  • Regional Product Packaging
    Images Publishing, 2017
  • BRANDLife: Concept Stores & Pop-ups
    Victionary, 2017
  • Los Logos 8
    Gestalten, 2016
  • Clothing Packaging Design
    Images Publishing, 2016
  • Takeaway Food Packaging Now
    Images Publishing, 2016
  • Logo Parade
    Sandu Publishing, 2016
  • Gallery magazine
    Chois publishing, 2015
  • Sample. magazine
    2015
  • Unpack Me Again!
    Sandu Publishing, 2015
Everyday we support souvlaki delivery guys to increase their income.
We shape our team. We stay nimble.
We are always on the lookout for effective and creative people. We currently have no positions or internships, but you may send us your portfolio for consideration in the future.
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